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Starbucks' cold brews ride the protein wave

Brands are introducing protein-rich products to meet growing health consciousness in India. Starbucks now offers protein-infused cold foam for iced drinks. This move aims to integrate wellness into daily routines. A standard iced coffee already contains significant protein, and the added foam boosts it further. Starbucks is also providing zero-sugar options. This trend targets health-aware consumers who value their lifestyle.

source https://timesofindia.indiatimes.com/business/india-business/starbucks-cold-brews-ride-the-protein-wave/articleshow/128132703.cms

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